“The military has been, collectively, our best customer,” said CEO Noel Biderman.
“Even after the leak of their work email addresses last year, they kept coming.
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So we wanted to thank them and take this opportunity to show them we care.” “Not only do men, women and miscellaneous in uniform, as well as veterans, make up a third of our 37 million members, their spouses at home also account for a large percentage of our site’s users.” Biderman says the commercials will be similar to Bud Light’s “Up for Whatever” campaign.
Sinclair will visit various bars and Officers’ Clubs, asking customers if they are “DTF?
” In the final commercial, those that have agreed will appear in an anonymous hotel room equipped with champagne, live music and most importantly, three gorgeous, semi-naked females who may or may not be members, given their good looks.
Following this rendezvous, Sinclair winks suggestively at the camera as he climbs into bed with his wife.