On May 27, 2011, Stickam organized the 14-hour webathon concert event Stickam Live For Japan to raise money to help those affected by the March 11, 2011 tsunami in Japan.
Stickam featured user-submitted pictures, audio, video, and most prominently, live streaming video chat.This event is regarded as the world's first webathon style fundraiser and has raised more than 0,000 over its lifespan.Since Stickams closure, Stickaid has moved to You Tube as its live streaming partner and still retains its name.The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.