For every swipe right, men lose points for being less selective—encouraging them to narrow their criteria from "any female with a pulse" to "women I'm really interested in."Eve cofounder Hank Dumanian is well aware that guys may bristle at the idea of being scored by an algorithm (and indeed, all the men I spoke with felt at least a little uncomfortable with the double standard). The problem with dating apps, as he sees it, is that they "treat male and female users as functional equivalents." The reality is that men not only far outnumber women (some apps have a male-female ratio as high as 70 to 30) but also behave entirely differently.The average man will swipe right on nearly half the women he sees.Another common motive that wasn't cited in the Le Febvre study was self-worth validation.It was not uncommon for participants to use the app because they wanted positive feedback on Tinder or because receiving such feedback felt good.But if—bless your heart—you're holding out for The One?Then step away from the slot machine and try a game that involves a little strategy; the jackpot's bound to be bigger. Everyone loves beards (even if they say they don't)."The pitch: "Meet cannabis enthusiasts around the world!
For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.
51.5% said they believed Tinder was designed for hooking up, 33.5% said dating, and 15% meeting people.
While this open-ended data is valuable, it doesn't provide the whole story on why people use Tinder.
The categories, and the average ratings of the participants for each category, are summarized in the table below.
The most common motives for using Tinder were because it's exciting and because it's trendy.