Notably, we find that conservatives are not any more exacting than liberals on non-race attributes.
Conservatives, that is, are not simply more selective in general, but rather exhibit a specific interest in race.
To investigate the relationship between political ideology and racial preferences, we examined member profiles of over 250,000 heterosexual users of a popular online dating site.
Each individual in our sample answered a variety of questions about themselves, including specifying their race, political ideology, age, education, income, height, and body type.
Quartz, a business and marketing website, recently released data on the Facebook dating app Are You Interested (AYI), which connects singles within the confines of their direct and indirect Facebook networks.
Quartz' data are based on a series of yes or no questions about who users are interested in, as well as response rates between users, once notified of a potential suitor.
People may prefer same-race relationships for reasons as diverse as religious beliefs, social or cultural expectations, a sense of shared identity, or race-related physical attributes.
Several recent studies, moreover, have shown that people on online dating sites likewise exhibit strong racial preferences. See, for example, What Makes You Click: Mate Preferences in Online Dating by Hitsch, Hortaçsu, and Ariely.Quartz and Ok Cupid also examined racial preferences in online dating, as reported by NPR. For those who don’t know, I am indeed married to the blog’s illustrator, Kelly, who happens to be white. In case it’s not clear, I’m joking about the “racist” part.