That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.As was the case for last month’s survey, more females than males responded in every age group (see figure 1).Eighty-five per cent of survey respondents were aged between 20‑59 years, with more than half (58%) of responses contributed by women aged between 20-49 years (inclusive).The demographic profile of survey respondents remains consistent with our experience of the groups of people that would be accessing the Relationships Australia website.
These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
Langston says that for e Harmony, that's meant users are checking in more often — six to 12 times a day instead of two or three.
Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.
Commentators claim the advantages of internet dating include: convenience and ease of access to a large number of potential partners, particularly for individuals interested in partners of a specific orientation, lifestyle, or if they live in an isolated area; the opportunity for determining common interests and chatting before actually meeting face-to-face; the chance to control the seriousness and speed of relationships being sought; and access to the compatibility ‘matching’ profiles of many sites.
However, there can also be negatives and users should exercise some caution with dating and romance scams accounting for over 30 per cent of total reported scam losses to the Australian Competition and Consumer Commission.