Less-Than-Fun fact: homosexuality was outlawed and punishable by death in the UK by wife-murderer Henry VIII and continued to be illegal until 1967. A., anyone accused of being a "sodomite" doing "buggery" was also legally sentenced to death as of 1776.) Coded words, female names and other signals in personals were channels to privately expressing vulnerability and find companionship that society forbade.
Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.
For , users could answer questionnaires and receive a list of potential matches, a process that is still used by many dating sites.
1990s-2000s: Second Wave of Mainstream The explosion of the Internet in the mid-to-late 1990s created a new context for personals, and by the end of the decade, they had become relatively acceptable.
Phishing, fake profiles, and ads for escorts continue this tradition today.
Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.