Ok Cupid president and co-founder, Christian Rudder, publishes some of this data and insight on the site's blog, Ok Trends, admitting unabashedly that they experiment on users.
The years of data collection have also made the sites’ matching and operating algorithms smarter.
Their software can detect if someone sets up multiple accounts, claims they are in a foreign country or exhibits bad behavior, and it can then flag their accounts for review or automatically disable them.
Ok Cupid also relies on reports from its users to find misbehavior, Maxim says.
Sites catering only to redheads, farmers, tall people, cat lovers and Trekkies already exemplify this desire to find someone with a very specific type and tastes.
Experts agree that mobile will define the future of the dating industry, but what effects that will have on information is unclear.
People once looked down on online dating, but now it is widely accepted and continues to grow in popularity as new mobile devices provide additional platforms.
On the whole its a great site if your not serious and just chancing it..for us people looking for genuine relationships, its a joke When used carefully, you can find genuine people on POF.Steve Carter, vice president of matching at e Harmony, says they close 300 accounts per day that their "highly experienced, dedicated and slightly paranoid 'trust and safety' personnel" deem spam, also by using software and human intuition.Like many online dating services, Ok Cupid amasses large amounts of data on its users, which Maxim says it uses to improve its products and monitor if the site or algorithm needs fixing.Misbehaving users are a continuous battle, Maxim says, especially on a free site like Ok Cupid.To fight this, he says, they use computer and human defenses.